Helmut Lang
One of the most important fashion labels of the late 20th century, Helmut Lang is known for iconic minimal aesthetics. The label’s elusive designer brought underground styling – deconstructed elements, low-rise jeans, irregular cuts – to a high fashion audience, challenging the industry's conventional notions of style and design. In its modern incarnation, Helmut Lang references its archives for new collections, updating the label’s original avant-garde minimalism with speciality denim, subversive tailoring, luxe materials, and signature clean lines.
