1017 ALYX 9SM fuses made-in-Italy quality with cult streetwear staples. The label is the vision of Matthew Williams, who founded the line in 2015 after working as a creative director for pop music’s most iconic acts (including Lady Gaga and Kanye West). 1017 ALYX 9SM fuses subversive underground inspiration — military fetishism, Berlin’s techno nightclubs, subcultures of the 20th century — with luxurious fabrics and inventive tailoring. Favorites include chunky leather hiking boots, gender-fluid tees, and utility-driven outerwear.