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Helmut Lang
One of the most important fashion labels of the late 20th century, Helmut Lang is known for iconic minimal aesthetics. The label’s elusive designer brought underground styling – deconstructed elements, low-rise jeans, irregular cuts – to a high fashion audience, challenging the industry's conventional notions of style and design. In its modern incarnation, Helmut Lang references its archives for new collections, updating the label’s original avant-garde minimalism with speciality denim, subversive tailoring, luxe materials, and signature clean lines.

Helmut Lang

Helmut Lang
One of the most important fashion labels of the late 20th century, Helmut Lang is known for iconic minimal aesthetics. The label’s elusive designer brought underground styling – deconstructed elements, low-rise jeans, irregular cuts – to a high fashion audience, challenging the industry's conventional notions of style and design. In its modern incarnation, Helmut Lang references its archives for new collections, updating the label’s original avant-garde minimalism with speciality denim, subversive tailoring, luxe materials, and signature clean lines.

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