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Interview & Photography Sarah Levett
Words Natalie Shukur
Creative director Clarisse Demory’s aesthetic is, like the woman herself, elusive. It’s what makes her point of view so fresh, attracting clients such as A.P.C., Christophe Lemaire, Sophie Buhai, Mariam Nassir Zadeh, and the iconic Villa Lena in Tuscany. Her mesmerizing Instagram feed catalogs her singular vision, allowing a glimpse into her world that is at once minimalist, industrial, exotic and sensual. The references are often complex, but the execution of her interiors and branding is simple and effortless. Sparse settings are somehow inviting—a bench in Corian stone and industrial polyurethane rubber she recently commissioned from Brooklyn-based Wintercheck Factory for the New York launch of A.P.C.’s Transmission book, is offset with a vase of frothy flora and fauna. Merging fashion, art, interiors, floristry, and food, Demory is a consummate mood-maker for spaces both permanent and ephemeral. Growing up on her grandparents’ farm in northern France and now residing in Paris, the influences of both worlds are apparent in her handwriting. She mixes Ikea with antiques, and seeks out young designers to collaborate with, always adding an organic touch in the form of fruits, vegetables, and blossoms to her unexpected displays. Here, she gives us a glimpse into her own humble-yet-haute world, and selects her edit of the La Garçonne inventory.
“I help brands and places translate their language into interiors, pictures, flowers, food, scent, music, tableware etc. Sometimes I have to create the language itself.”
I’ve lived in the 19th district of Paris (northeast) for 18 years. It’s free of any cute shop, which gives me a break from commercial trends.
I’m a creative director. I help brands and places translate their language into interiors, pictures, flowers, food, scent, music, tableware etc. Sometimes I have to create the language itself.
Style, to some extent, is a manifestation of my personality. But I admit it’s not totally genuine; I’m influenced by canned styles delivered by brands I like or by inspiring people.
Close people, good food, the internet (which now includes my music), abundant water, and good-smelling moisturizing cream.
If rituals mean good habits, I don’t have any! I mean, they are marginal. I do all the wrong things: coffee, sugar, gluten, no sport, no early sleep, no discipline at organizing my professional life within my personal life.
The answer is in the question; I believe it’s all about the idea of it: dreams, desire, hope.
Jean Seberg, la Nouvelle Vague, the youth of feminism.
Socially, professionally, and in what I present, probably, but the truth is I’m such a basic old school, archetypal woman. Hmm…Or not?! It’s so hard to say. It’s definitely a nature/nurture imbroglio.